STRIKE_TYPE: JGR_OUTBOUND_INTELV.2.04.1
# Account-Based Marketing (ABM) vs. Intent-Led Outbound: A Paradigm Shift
If you sell enterprise B2B software, your marketing team has almost certainly pitched you on Account-Based Marketing (ABM). The pitch sounds flawless on a whiteboard: Identify your top 100 dream accounts, align sales and marketing to bombard them with personalized ads, direct mail, and customized content, and watch the whales roll in. The logic seems undeniable.
The core difference between Account-Based Marketing (ABM) a...