STRIKE_TYPE: JGR_OUTBOUND_INTELV.2.04.1
# CAC vs LTV: The New Mathematics of B2B SaaS Growth in 2026
For over a decade, Silicon Valley venture capitalists preached a single gospel for B2B SaaS: Keep your Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio at 3:1 or higher, and your company will scale efficiently. This historical benchmark suggested that for every dollar spent to acquire a customer, you should expect to generate three dollars in gross margin over that customer's lifetime. While once a sound principle, bl...