90/10-reglen for B2B SaaS: Hvorfor du spilder 90% af dine annonceudgifter

# The 90/10 Rule of B2B SaaS: Why You Are Wasting 90% of Your Ad Spend

The 90/10 Rule of B2B SaaS dictates that at any given moment, approximately 90% of your Total Addressable Market (TAM) is not actively looking to buy a new solution, rendering the vast majority of your advertising budget ineffective. This inefficiency stems from traditional ad platforms that charge you to reach your entire market, including the 90% who are locked into contracts, lack budget, or are simply unaware they have a...