STRIKE_TYPE: JGR_OUTBOUND_INTELV.2.04.1
# Customer Success is Reactive: How to Use Intent Data to Prevent Churn
You can use intent data to prevent customer churn by applying the same intelligence-gathering tools used for acquisition to your existing customer base. This involves monitoring your clients' external digital activities for "flight risk" signals, such as them researching your competitors, key executives changing jobs, or developers posting about integration issues on public forums. By detecting these early warning signs, yo...
