STRIKE_TYPE: JGR_OUTBOUND_INTELV.2.04.1
# Why Apollo’s 'Intent' Feature is Just Glorified Web Tracking
Apollo’s 'Intent' feature is essentially glorified web tracking because it relies on probabilistic, third-party data that guesses a company's interest based on broad topic consumption and IP-based monitoring. It cannot pinpoint the specific individual with the problem or verify the true context of their research, leading to a high rate of false positives and ineffective outreach for B2B sales teams.
If you’ve spent any time in mode...
