The B2B Email Open Rate is a Lie: Why Tracking Opens Destroys Strategy

# The B2B Email Open Rate is a Lie: Why Tracking Opens Destroys Strategy

The B2B email open rate is a lie because modern privacy features and security protocols, such as Apple's Mail Privacy Protection (MPP) and enterprise email scanners, automatically trigger tracking pixels without any human interaction. This practice results in artificially inflated and fundamentally inaccurate data that measures bot activity, not buyer intent, actively misleading sales strategy and rewarding ineffective tac...