Twój CRM to cmentarzysko: Dlaczego 30% Twoich danych B2B umiera każdego roku

The B2B CRM data decay rate is a relentless force, with studies showing that approximately 30% of sales and marketing data becomes obsolete each year. This rapid degradation is primarily due to professionals changing jobs, companies being acquired or restructuring, and changes in contact information and technology stacks. For a VP of Sales relying on a CRM like Salesforce, this means that a list of prospects from two years ago could be over 50% inaccurate, rendering traditional re-engagement...