STRIKE_TYPE: JGR_OUTBOUND_INTELV.2.04.1
# The €10,000 Meeting: Why Your Outbound Math is Broken
The most terrifying metric in B2B sales is not your churn rate, your customer acquisition cost, or even your sales cycle length. The most terrifying metric, often hidden in plain sight, is your true cost per booked meeting. For most B2B companies running traditional outbound sales teams, this number is not just high; it's apocalyptic. When you factor in fully-loaded salaries, management overhead, a bloated tech stack, and the abysmal c...