Custo de Oportunidade em B2B: Por Que a Latência é a Métrica Mais Cara

# Opportunity Cost in B2B: Why Latency is the Most Expensive Metric

The single most destructive and overlooked metric in B2B sales is opportunity cost, primarily driven by latency. Latency, the delay between a buyer showing intent and your sales team acting on it, is a silent pipeline killer. While VPs of RevOps scrutinize monthly software fees, they often ignore the millions in potential revenue lost to competitors who simply acted faster. In high-value B2B deals, the company that identifies a...