A Falácia da Pontuação de Leads do HubSpot: Por Que Clicar em um E-mail Não Significa Intenção

The HubSpot lead scoring fallacy is the mistaken belief that a prospect's engagement with your marketing content, such as opening an email or visiting a webpage, accurately predicts their readiness to buy. This method is flawed because it measures surface-level curiosity, not genuine purchasing intent. It often misidentifies non-buyers like students or researchers as "hot leads" while completely missing busy decision-makers who exhibit real buying signals outside of your marketing ecosystem, lea...