O Mito do Multicanal: Por que Fazer Spam no LinkedIn, E-mail e Ligações Falha

# The Multi-Channel Myth: Why Spamming LinkedIn, Email, and Calls Fails

The multi-channel myth is the flawed sales theory that spamming prospects across LinkedIn, email, and cold calls will increase reply rates. In high-ticket B2B, this approach fails because it is perceived as omni-channel harassment, not persistence. Decision-makers view this automated "stacking" of channels as a sign of desperation and low value, causing them to actively blacklist the offending brand rather than engage with ...