Por Que o Crescimento Liderado pelo Produto (PLG) Falha em SaaS Empresarial de Mais de 50 Mil Euros

# Why Product-Led Growth (PLG) Fails for €50k+ Enterprise SaaS

Product-Led Growth (PLG) fails for enterprise SaaS with a contract value of €50,000 or more because the model is fundamentally incompatible with the inherent complexity of the product and the buying process. High-ticket software requires extensive implementation, data migration, security reviews, and a multi-stakeholder consensus, making a simple, self-serve "free trial" model completely unworkable. The time-to-value is too long and...