Outreach.io против JAEGER: почему платформы для вовлечения в продажи мертвы

# Outreach.io vs. JAEGER: Why Sales Engagement Platforms Are Dead

Sales Engagement Platforms (SEPs) like Outreach.io and SalesLoft are losing effectiveness because they are built for volume-based, linear cadences that modern buyers and AI-powered spam filters now reject. In today's B2B landscape, buyer fatigue has rendered mass-sequencing ineffective. These platforms make sales teams highly efficient at executing a fundamentally flawed strategy—sending generic messages at scale—but they fail to...