Почему B2B-покупатели игнорируют ваши последующие письма (Миф о 7 касаниях)

# Why B2B Buyers Ignore Your Follow-Up Emails (The 7-Touch Myth)

B2B buyers ignore your follow-up emails because the initial message was irrelevant, and repetitive, low-value follow-ups only amplify this irrelevance, damaging your brand. This is the fundamental flaw in the "7-touch myth," a widely-taught sales doctrine that is now obsolete. Sending a generic email six more times does not increase its relevance; it only increases the prospect's resentment.

For the better part of a decade, sales...