Почему SaaS-подписки — это обязательство: рост моделей с оплатой за лид

# Why SaaS Subscriptions Are a Liability: The Rise of Pay-Per-Lead Models

SaaS subscriptions are becoming a liability because they force B2B clients to bear 100% of the financial risk for software tools that often fail to deliver tangible outcomes, such as qualified pipeline or closed-won revenue. This model creates a fundamental misalignment of interests, where vendors are paid fixed monthly fees regardless of client success. As a result, the market is shifting towards performance-based altern...