Varför Bombora och 6sense säljer dig falsk avsikt (och hur du hittar riktiga signaler)

# Why Bombora and 6sense Sell You Fake Intent (And How to Find Real Signals)

Legacy intent data platforms like Bombora and 6sense sell what is often perceived as "fake intent" because their models are built on probabilistic guesswork, not on verified, deterministic buying signals. They primarily track anonymous content consumption—like an employee from a company reading a blog post—and interpret this as buying intent. This method is fundamentally flawed as it fails to confirm the individual's r...